Stuart Mitchell and Linda Palanza founded OneView Commerce in 2010, a time when e-Commerce was hot and the store was not. It was the year following Apple’s release of the 3GS smartphone, a time when shoppers began surfing the web to comparison shop while in the bricks and mortar stores. Suddenly, that shiny new e-Commerce solution coexisting with legacy in-store technology was highlighting an inconsistent brand experience.
Stuart and Linda, along with a small, experienced start-up team, set out to disrupt traditional retail. Shopping was changing and the team believed that it was time to bring the store back into the conversation. Their vision was remarkably simple yet incredibly important; there must be one view of customers, orders, and inventory throughout the shopping journey.
It did not take long to find retailers from all over the world who shared this “one view” vision. Together with these influential early adopters, OneView set out to change the retail landscape with new, open, cloud-based technologies supporting a thin, yet full-featured point of sale — powered by enterprise inventory visibility, distributed order management, and advanced centralized promotions. This shift in store technology was critical for delivering a true omnichannel customer experience and providing a deeper connection between brand and shoppers.
OneView’s introduction of the Digital Store Platform in 2013 seeded the digital store revolution. It allowed retail stores to coexist seamlessly with the online experience to provide a continuum of cross-channel services such as shared basket, stores as warehouses, click and collect, and return items anywhere no matter where or how they were purchased.
By 2014, retailers in the U.S. and Germany were working with OneView, followed by the U.K. and Netherlands in 2015-2016, and the Southern Hemisphere in 2017. OneView continues to partner with forward-thinking retailers who are breaking the shackles of traditional retailing by selecting OneView Commerce, one of the most advanced platforms available for the store today.
The vision and passion continue, deeply rooted in a culture that believes a great company is only as good as its people, the ideas that they bring, and a drive to deliver the best.