SAP’s partnership with OneView Commerce forges a modern, composable AI-driven customer experience suite. The foundational SAP Business Data Cloud unifies high-value data from SAP systems and the OneView Unified Commerce Platform into a single source of truth, providing highly accurate, available, and accessible data insights on omnichannel sales, returns, inventory, service, marketing, loyalty, and even third-party logistics instantly.
With 80 percent of retail sales occurring in the physical store, OneView’s contribution of unified point of sale data can’t be overstated when capturing insights about the customer’s journey across the omnichannel ecosystem. Today’s consumers are fluid shoppers who research products across multiple platforms, buy online and pick up in store, shop online and in stores, plus many other combinations of brand engagement. Throughout their journey, they expect accurate, real-time visibility into inventory, prices, orders, loyalty and more, no matter what channel they are using.
Accurate, real-time data is critical to ensure that customers can trust the information they see. Eliminating data siloed across disparate commerce systems is transformative in how retailers engage with customers and vital to unlock intelligence across every channel.
While brick-and-mortar locations anchor the retail journey, they bear the largest costs and biggest operational challenges, including inventory, labor and store operations. Data accuracy is essential for orchestrating orders and managing workflows with optimum efficiency and cost-effectiveness.
Retailers lacking real-time transactional insights to optimize store efficiency, maximize revenue and provide seamless customer interactions struggle to remain competitive. A current report from SAP Emarsys reveals that 51% of U.S. brands say their organization suffers from “dark data,” which is data that is collected but not effectively used.
What’s more, the future of the fast-evolving AI-driven landscape makes it even more pressing for retailers to harness unified, accurate data, as it is critical for AI, AI agents, and sales and service operations to drive in-the-moment business outcomes. Leveraging integrated intelligence not only empowers AI agents to reason, adapt and act, but also empowers retail teams with the freedom and agility to respond to consumer preferences by quickly creating or extending customer experiences on a composable platform that delivers continuous opportunities for seamless engagement.
To enable this vision, OneView’s Data Cloud, which underpins its Composable Commerce platform, integrates directly to the SAP Business Data Cloud to instantly consume data from SAP and publish fast-moving insights from all store transactions, including point of sale, store fulfillment, inventory and more.