Successful retailers are transforming their approach to store commerce by taking “one view” of the retail landscape — cross-system, cross-market, cross-channel. They are able to deliver a powerful and relevant customer experience wherever their customers are shopping. This is especially important for reaching the tech-savvy Millennial and Gen Z shoppers.
A cloud-based omnichannel inventory management solution that optimizes order fulfillment with real-time visibility into inventory across the complex omnichannel supply chain. Truly understanding how and when inventory is consumed requires a global view of real-time inventory movement across the supply chain. This expansive, detailed view enables each store to act as a distribution center that supports efficient order fulfillment.
Account-based marketing enables retailers who invest in cross-channel customer behavior tracking and analysis to create personalized promotions that drive revenue, better manage inventory and foster loyalty. The more you know about your customer's shopping behaviors the more effectively you can engage and reward them with promotions that will interest them.
Millennials are now the world’s largest living generation, with their income forecast to outpace Baby Boomers by 2018. Having communicated, socialized and shopped via technology for nearly their entire lives, Millennials’ habits are forcing retailers to replace their legacy technology with solutions that creates an engaging and seamless shopping experience.