Our previous articles in this series have focused on how, in a world where customer expectations continue to soar, the availability of accurate data is crucial for optimizing retail experiences while maximizing operational efficiency.
This is Part 3 of OneView's three-part series on retail data, The Three A's: Accuracy, Availability, Accessibility. Catch up on Part 1: Connect Accurate Data, Composability & AI Empowerment and Part 2: Improve Data Availability.
There is no question that data leads in retail’s uber-competitive race. Now we’ll focus on how data accessibility—ensuring the right data is accessible to the right people at precisely the right time—is the critical final piece to go beyond just surviving in retail to build a brand that thrives.
The alignment of OneView’s Composable Commerce platform with SAP Business Data Cloud unifies high-value data from all customer interactions to provide up-to-the-minute insights, including point of sale, store fulfillment, inventory and more. With SAP Business Data Cloud, OneView unlocks siloed information and empowers retailers with access to the right data that drives:
With improved data accessibility, insights gained not only facilitate more intelligent operational decision-making but also enable cost-effective and efficient order fulfillment, inventory management, and more.
With access to high-value, in-the-moment data, marketing is now equipped to create customized promotions and loyalty offers tailored to specific customer behaviors that can increase sales, optimize inventory, manage pricing and margins, and strengthen brand affinity.
For store associates, access to data about customer purchases and preferences drives highly personalized store experiences and enhances customer service. As the face of your brand, where 80% of global retail transactions are still occurring, your associates are a critical driver in influencing customer loyalty and retention. For instance, when a customer visits the store to pick up an online order, a knowledgeable, data-driven associate is in a position to leverage that engagement to cross-sell or up-sell.
OneView’s composability platform provides retail teams with modern, cloud-native tools that empower them with control to create flexible and scalable store experiences quickly. Recently, one retailer composed 50 new in-store experience updates in just three months, utilizing OneView’s out-of-the-box tools, with no dependency on SAP or OneView and with no impact on the core point of sale platform. Today, innovating customer experiences by adapting to market changes, customer demands, and competitive offerings instantly is critical for brand differentiation and increased customer loyalty and data-driven composability is the only way to achieve this freedom.
With AI redefining how businesses operate and interact with customers, enabling them to almost instantly go from reactive to proactive, now is the time to transform how data is managed at every point of your buyers' lifecycle or risk your brand’s competitive position. According to a recent SAP Emarsys report, 89% of U.S. consumer product marketers believe AI will be essential for engaging new customers. However, the effectiveness of AI hinges on the accessibility to accurate, enriched data.
With OneView and SAP, retailers stay ahead by:
SAP’s partnership with OneView Commerce creates a modern, composable AI-driven customer experience suite that ensures accurate, real-time data is available on demand and easily accessible by the right people at the right time, enabling informed decision-making and overall retail success. With still 80 percent of global retail sales occurring in physical stores, OneView empowers access to the vast depth of in-store data to inform and respond at every point of the customer’s journey across the omnichannel ecosystem.
Experience how OneView's composable, cloud-native platform unlocks the power of in-store data to drive omnichannel performance. Test drive the solution to see the impact before you invest.
What is data accessibility in retail?
Data accessibility means the right people, store associates, marketers and AI systems, can reach the right data at the right moment, not just that the data exists somewhere in the organization.
Why does data accessibility matter for AI-driven retail?
AI is only as effective as the data it can reach. SAP Emarsys reports 89% of U.S. consumer product marketers believe AI will be essential for engaging customers, but that depends on accessible, enriched data reaching the right systems and people in time to act.
How can retailers make data accessible to the right people at the right time?
By aligning composable commerce architecture with SAP Business Data Cloud, store associates, marketers and AI tools all draw from the same real-time data, from point of sale to inventory to order fulfillment.
What role does composable commerce play in data accessibility?
A composable platform gives retail teams the tools to build and adjust data-driven store experiences quickly, without waiting on core platform changes, so accessibility keeps pace with the business.