Data Accessibility for Real-Time, AI-driven Retail

Our previous articles in this series have focused on how, in a world where customer expectations continue to soar, the availability of accurate data is crucial for optimizing retail experiences while maximizing operational efficiency. 

There is no question that data leads in retail’s uber-competitive race. Now we’ll focus on how data accessibility—ensuring the right data is accessible to the right people at precisely the right time—is the critical final piece to go beyond just surviving in retail to build a brand that thrives. 

Not Just Data, The Right Data

The alignment of OneView’s Composable Commerce platform with SAP Business Data Cloud unifies high-value data from all customer interactions to provide up-to-the-minute insights, including point of sale, store fulfillment, inventory and more. With SAP Business Data Cloud, OneView unlocks siloed information and empowers retailers with access to the right data that drives:

• Operational efficiency, from intelligent sourcing and promotional planning to inventory visibility and availability across sales channels
• Inventory intelligence to ensure products are available where and when customers want them
• Intelligent order and transaction management to automate fulfillment, reduce friction, improve supply chain agility, shorten delivery times and reduce fulfillment costs

The Right Data With The Right People

With improved data accessibility, insights gained not only facilitate more intelligent operational decision-making but also enable cost-effective and efficient order fulfillment, inventory management, and more.

With access to high-value, in-the-moment data, marketing is now equipped to create customized promotions and loyalty offers tailored to specific customer behaviors that can increase sales, optimize inventory, manage pricing and margins, and strengthen brand affinity.

For store associates, access to data about customer purchases and preferences drives highly personalized store experiences and enhances customer service. As the face of your brand, where 80% of global retail transactions are still occurring, your associates are a critical driver in influencing customer loyalty and retention. For instance, when a customer visits the stoe to pick up an online order, a knowledgeable, data-driven associate is in a position to leverage that engagement to cross-sell or up-sell.

OneView’s composability platform provides retail teams with modern, cloud-native tools that empower them with control to create flexible and scalable store experiences quickly.  Recently, one retailer composed 50 new in-store experience updates in just three months, utilizing OneView’s out-of-the-box tools, with no dependency on SAP or OneView and with no impact on the core point of sale platform. Today, innovating customer experiences by adapting to market changes, customer demands, and competitive offerings instantly is critical for brand differentiation and increased customer loyalty and data-driven composability is the only way to achieve this freedom.

The Right Data At The Right Time

With AI redefining how businesses operate and interact with customers, enabling them to almost instantly go from reactive to proactive, now is the time to transform how data is managed at every point of your buyers' lifecycle or risk your brand’s competitive position. According to a recent SAP Emarsys report, 89% of U.S. consumer product marketers believe AI will be essential for engaging new customers. However, the effectiveness of AI hinges on the accessibility to accurate, enriched data.

With OneView and SAP, retailers stay ahead by:

• Using AI-driven analytics to predict demand, optimize pricing, and personalize engagement at scale
• Implementing intelligent order and transaction management to automate fulfillment across their omnichannel ecosystem, including optimized in-store fulfillment, reduced channel friction, and improved supply chain agility
• Leveraging AI-powered customer insights to create hyper-personalized experiences that drive loyalty and higher lifetime value
• Enabling real-time inventory intelligence to ensure products are available where and when customers expect them

SAP’s partnership with OneView Commerce creates a modern, composable AI-driven customer experience suite that ensures accurate, real-time data is available on demand and easily accessible by the right people at the right time, enabling informed decision-making and overall retail success. With still 80 percent of global retail sales occurring in physical stores, OneView empowers access to the vast depth of in-store data to inform and respond at every point of the customer’s journey across the omnichannel ecosystem.

Experience how OneView's composable, cloud-native platform unlocks the power of in-store data to drive omnichannel performance. Test drive the solution to see the impact before you invest.