Unlike yesterday’s point of sale, a modern store solutions suite such as OneView Commerce Store
, is a customer interaction and engagement platform where business drivers determine which functions will be leveraged at the traditional point of sale. For some retailers, this might be POS functions where mobility brings speed, efficiency and flexibility to existing processes through line busting, on-floor engagement or pop-up stores. For others, opportunities exist to take business processes in entirely new directions by leveraging the online channel to drive more traffic to the store or to capture a 360 degree view of the customer before they arrive in store with integrated appointment booking. This holistic view of commerce has become the defining point of the modern point of sale suite. Next generation POS now ensures that once the customer arrives in the store, associates have the view of customer history, behaviors and plans that allows them to prepare specific cross sell and up sell offers to extend the customer visit into a targeted engagement opportunity.