Cloud-only, headless commerce architecture where every function is a microservice and APIs rule.

Headless Retail Framework

"Kroger's digitally engaged customers spend between 2x and 4x with the retailer than their nondigital counterparts (the range is accounted for by the degree of loyalty). Through a seamless experience, we create massive incrementality."

-Yael Cosset, Chief Information and Digital Office, at 2019 Kroger Analyst Day


With OneView's headless commerce platform, Kroger's build, test and learn delivers for the business.

Effective next-generation store strategy doesn't isolate focus on 'lanes', but instead, zeroes in on customer-first engagement where retailers respond immediately with relevant, critical interaction anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing shopper behaviors is the backbone of a well executed strategy.

By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.

  • Modern, headless commerce architecture provides control and agility to Kroger teams who develop transformative experiences leveraging OneView's unified commerce transaction engine
  • Empowers Kroger to reimagine, develop and own the unique customer experiences that differentiate their brand
  • Provides the single unified commerce transaction engine that makes experience development fast, consistent and easy
  • Shortens time-to-innovation with critical use cases including pickups, delivery, pay at curb, in-store checkout and iterative next-gen retail point of sale

Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. See how they are changing their focus from managing point of sale lanes and aisles to take control of customer journeys by creative unique digital experiences like buy online pick up at a partner location (Walgreens), home delivery and pay at curb.


Build it Once, Use it Anywhere.

OneView provides the headless commerce transaction engine that allows a single innovation team to build user experiences and  deploy them across any customer touchpoints. Even with complex infrastructure of traditional, mobile, kiosk and self-service, this positions retailers like Kroger to deliver unique experiences from a single code base but keep channel relevancy front and center.

Yours, Mine, Ours.

Like every large retailer, Kroger has significant investments in business-specific and legacy processes that offer high value to reuse. OneView's ability to embrace Yours, Mine, Ours ensures retailers can harvest benefits from their existing tech stack and target digital transformation investment to the areas that offer the most meaningful customer value and business return. 

Tired of waiting for a legacy response to today's challenges?

OneView has designed and delivered a unified commerce platform built as an accessible Retail-as-a-Service Framework to power experience development. Use OneView to access hundreds of microservices in the unified commerce transaction engine to curate a highly unique customer engagement



Continuous Delivery

Agile Development

Speed to Innovation

API-First transaction engine


Technology Control

Leverage Legacy Assets

Scale + Resiliency


Headless Commerce

Digital Ownership

Single Commerce Engine

Evolve + Iterate vs. Rip + Replace

Modernize your tech stack and chart your own course to retire legacy tech debt.

With exploding digital expectations, you can no longer ignore the costs of legacy systems technical debt. Attempts to 'workaround' legacy limitations leads to disjointed customer experiences and regret spend at scale. A next-gen unified commerce strategy empowers you to meet continuous shifts in shopper demand and leaves you firmly in control of brand engagement at every touchpoint. OneView's scalable headless commerce transaction engine plus API-first and microservices architecture have been built to handle the complexities of in-store operations including cash management, point of sale, mobility, associate optimization, online orders, pickups last mile and more as commerce boundaries rapidly disappear.

Retail accelerators chart an achievable strategy to unified commerce

Get to market rapidly leveraging fast-start retail accelerators that solve today's biggest pain points or identify your unique challenge and build an experience to suit.


In-Store Checkout

Extend or replace the legacy footprint with omnichannel and mobile POS, self-service and powerful enterprise promotions.



Increase relevance and loyalty by creating powerful promotions that reach every point of engagement.


Pickups + Delivery

A detailed view of digital engagement, status and tasks to service customers in-store, at the curb, or with delivery.


Pick + Pack

Empower the store with tools to assemble orders, respond to buyer preferences and optimize associate workflows.

POS-01 copy

Pay at Curb

Take checkout to the curb with powerful functions to reserve online and pay on arrival.


Inventory Management

Optimize and control omnichannel inventory while empowering associates to locate, transfer or ship items from anywhere.


Distributed Order Management

A simple and continuously updated view of order flow for store fulfillment from web orders.

Don’t take our word for it, try the platform for free and see for yourself

Our quick-start platform trial lets you see first-hand how a modern, next-gen unified commerce platform transforms how you deliver for the business by de-risking your initiatives with control, agility and speed to market.

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