"Kroger's digitally engaged customers spend between 2x and 4x with the retailer than their nondigital counterparts (the range is accounted for by the degree of loyalty). Through a seamless experience, we create massive incrementality."
-Yael Cosset, Chief Information and Digital Office, at 2019 Kroger Analyst Day
Effective next-generation store strategy doesn't isolate focus on 'lanes', but instead, zeroes in on customer-first engagement where retailers respond immediately with relevant, critical interaction anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing shopper behaviors is the backbone of a well executed strategy.
By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.
Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. See how they are changing their focus from managing point of sale lanes and aisles to take control of customer journeys by creative unique digital experiences like buy online pick up at a partner location (Walgreens), home delivery and pay at curb.
OneView provides the headless commerce transaction engine that allows a single innovation team to build user experiences and deploy them across any customer touchpoints. Even with complex infrastructure of traditional, mobile, kiosk and self-service, this positions retailers like Kroger to deliver unique experiences from a single code base but keep channel relevancy front and center.
Like every large retailer, Kroger has significant investments in business-specific and legacy processes that offer high value to reuse. OneView's ability to embrace Yours, Mine, Ours ensures retailers can harvest benefits from their existing tech stack and target digital transformation investment to the areas that offer the most meaningful customer value and business return.
OneView has designed and delivered a unified commerce platform built as an accessible Retail-as-a-Service Framework to power experience development. Use OneView to access hundreds of microservices in the unified commerce transaction engine to curate a highly unique customer engagement
Speed to Innovation
Leverage Legacy Assets
Scale + Resiliency
Single Commerce Engine
Evolve + Iterate vs. Rip + Replace
With exploding digital expectations, you can no longer ignore the costs of legacy systems technical debt. Attempts to 'workaround' legacy limitations leads to disjointed customer experiences and regret spend at scale. A next-gen unified commerce strategy empowers you to meet continuous shifts in shopper demand and leaves you firmly in control of brand engagement at every touchpoint. OneView's scalable headless commerce transaction engine plus API-first and microservices architecture have been built to handle the complexities of in-store operations including cash management, point of sale, mobility, associate optimization, online orders, pickups last mile and more as commerce boundaries rapidly disappear.
Get to market rapidly leveraging fast-start retail accelerators that solve today's biggest pain points or identify your unique challenge and build an experience to suit.
Increase relevance and loyalty by creating powerful promotions that reach every point of engagement.
Pickups + Delivery
A detailed view of digital engagement, status and tasks to service customers in-store, at the curb, or with delivery.
Pick + Pack
Empower the store with tools to assemble orders, respond to buyer preferences and optimize associate workflows.
Pay at Curb
Take checkout to the curb with powerful functions to reserve online and pay on arrival.
Distributed Order Management
A simple and continuously updated view of order flow for store fulfillment from web orders.