Cloud-only, headless commerce architecture where every function is a microservice and APIs rule.

"Kroger's digitally engaged customers spend between 2x and 4x with the retailer than their nondigital counterparts (the range is accounted for by the degree of loyalty). Through a seamless experience, we create massive incrementality."

-Yael Cosset, Chief Information and Digital Office, at 2019 Kroger Analyst Day

With OneView's headless commerce platform, Kroger's build, test and learn delivers for the business.

Effective next-generation store strategy doesn't isolate focus on 'lanes', but instead, zeroes in on customer-first engagement where retailers respond immediately with relevant, critical interaction anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing shopper behaviors is the backbone of a well executed strategy.

By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.

• Modern, headless commerce architecture provides control and agility to Kroger teams who develop transformative experiences leveraging OneView's unified commerce transaction engine
• Empowers Kroger to reimagine, develop and own the unique customer experiences that differentiate their brand
• Provides the single unified commerce transaction engine that makes experience development fast, consistent and easy
• Shortens time-to-innovation with critical use cases including pickups, delivery, pay at curb, in-store checkout and iterative next-gen retail point of sale

Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. See how they are changing their focus from managing point of sale lanes and aisles to take control of customer journeys by creative unique digital experiences like buy online pick up at a partner location (Walgreens), home delivery and pay at curb.

Build it Once, Use it Anywhere.

OneView provides the headless commerce transaction engine that allows a single innovation team to build user experiences and  deploy them across any customer touchpoints. Even with complex infrastructure of traditional, mobile, kiosk and self-service, this positions retailers like Kroger to deliver unique experiences from a single code base but keep channel relevancy front and center.

Yours, Mine, Ours.

Like every large retailer, Kroger has significant investments in business-specific and legacy processes that offer high value to reuse. OneView's ability to embrace Yours, Mine, Ours ensures retailers can harvest benefits from their existing tech stack and target digital transformation investment to the areas that offer the most meaningful customer value and business return.