"Kroger's digitally engaged customers spend between 2x and 4x with the retailer than their nondigital counterparts (the range is accounted for by the degree of loyalty). Through a seamless experience, we create massive incrementality."
-Yael Cosset, Chief Information and Digital Office, at 2019 Kroger Analyst Day
Effective next-generation store strategy doesn't isolate focus on 'lanes', but instead, zeroes in on customer-first engagement where retailers respond immediately with relevant, critical touchpoints anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing behaviors is the backbone of a well-executed strategy.
By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.
Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. You'll learn how they are changing their focus from managing lanes and aisles to taking control of customer journeys by creating unique digital experiences like buy online/pickup at a partner location (Walgreens).
OneView provides the headless transaction engine that allows a single innovation team to build user experiences and deploy them as required across any customer touchpoints. Even with complex infrastructure of traditional, mobile, kiosk, and self serve, this positions retailers like Kroger to delivery unique experiences from a single code base but with channel relevancy front and center.
Like every trier one retailer, Kroger has significant investments in business specific and legacy processes that offer high value to re-use. OneView's ability to embrace Yours, Mine, Ours ensures retailers can harvest benefits from their existing tech stack and target digital transformation investment to the areas that offer the most meaningful customer value and business return.
With our Retail-as-a-Service Framework, identify your business problem and access to the hundreds of microservices in our transaction engine to curate your own highly unique customer engagement
Speed to Innovation
Leverage Legacy Assets
Scale + Resiliency
Single Commerce Engine
Evolve vs. Rip + Replace
With exploding digital expectations, no one can ignore the costs of legacy systems debt. Attempts to 'workaround' legacy limitation leads to disjointed customer experiences and regret spend at scale. True next-gen commerce empowers you to meet continuous shifts in customer demand and leaves you firmly in control of customer engagement at every touchpoint. OneView's scalable transaction engine plus API-first architecture and microservices design have been built to handle the complexities of in-store (cash management, POS, associate optimization, etc.) and online, mobile, last mile, and more as commerce boundaries rapidly disappear.
Get to market in weeks leveraging ready-to-deliver experiences that solve today's biggest pain points or identify your unique challenge and build your own solution suit.