Ultra-modern cloud-only architecture where every function is a microservice and APIs rule.

Headless Retail Framework

"Kroger's digitally engaged customers spend between 2x and 4x with the retailer than their nondigital counterparts (the range is accounted for by the degree of loyalty). Through a seamless experience, we create massive incrementality."

-Yael Cosset, Chief Information and Digital Office, at 2019 Kroger Analyst Day

Kroger1

With OneView's headless store platform, Kroger's build, test and learn delivers for the business.

Effective next-generation store strategy doesn't isolate focus on 'lanes', but instead, zeroes in on customer-first engagement where retailers respond immediately with relevant, critical touchpoints anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing behaviors is the backbone of a well-executed strategy.

By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work. 

  • Modern, headless architecture provides control and agility to Kroger teams who develop transformative experiences leveraging the transaction engine
  • Empowers Kroger to reimagine, develop and own the unique customer experiences that differentiate their brand
  • Provides the transaction platform that makes experience development fast, consistent, and easy
  • Fast time-to-innovation with critical use cases including Pickups, payments, and iterative next-gen delivery

Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. You'll learn how they are changing their focus from managing lanes and aisles to taking control of customer journeys by creating unique digital experiences like buy online/pickup at a partner location (Walgreens).

 

Build it Once, Use it Anywhere.

OneView provides the headless transaction engine that allows a single innovation team to build user experiences and deploy them as required across any customer touchpoints. Even with complex infrastructure of traditional, mobile, kiosk, and self serve, this positions retailers like Kroger to delivery unique experiences from a single code base but with channel relevancy front and center.

Yours, Mine, Ours.

Like every trier one retailer, Kroger has significant investments in business specific and legacy processes that offer high value to re-use. OneView's ability to embrace Yours, Mine, Ours ensures retailers can harvest benefits from their existing tech stack and target digital transformation investment to the areas that offer the most meaningful customer value and business return.

Tired of waiting for a legacy response to today's challenges?

With our Retail-as-a-Service Framework, identify your business problem and access to the hundreds of microservices in our transaction engine to curate your own highly unique customer engagement 

Microservices

Microservices

Continuous Delivery

Agile Development

Speed to Innovation

API-First transaction engine

API-First

Technology Control

Leverage Legacy Assets

Scale + Resiliency

Headless

Headless

Digital Ownership

Single Commerce Engine

Evolve vs. Rip + Replace

Modernize your tech stack and chart your own course to retire legacy tech debt.

With exploding digital expectations, no one can ignore the costs of legacy systems debt. Attempts to 'workaround' legacy limitation leads to disjointed customer experiences and regret spend at scale. True next-gen commerce empowers you to meet continuous shifts in customer demand and leaves you firmly in control of customer engagement at every touchpoint. OneView's scalable transaction engine plus API-first architecture and microservices design have been built to handle the complexities of in-store (cash management, POS, associate optimization, etc.) and online, mobile, last mile, and more as commerce boundaries rapidly disappear. 

Modern architecture and chart your own course to digital engagement

Get to market in weeks leveraging ready-to-deliver experiences that solve today's biggest pain points or identify your unique challenge and build your own solution suit.

Point of Sale
Point of Sale
Linebusting
Linebusting
Pay at Curb
Pay at Curb
Shared Cart
Shared Cart
Last Mile Engagement
Last Mile
Clienteling
Clienteling
Appointments
Appointments
Real-Time Inventory
Real-Time Inventory

Don’t take our word for it, try the platform and see for yourself

A OneView Platform Trial lets you see first-hand how a modern, next-gen commerce stack will transform how you deliver for the business by de-risking your initiatives with control, agility and speed to market.

Plan Your Trial
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