Improve Data Availability to Optimize Experience, Engagement, Brand Loyalty

Our last article discussed data accuracy and how SAP’s partnership with OneView Commerce forges a modern, composable AI-driven customer experience suite that unifies high-value data into a single source of truth, providing vital insights into omnichannel sales, returns, inventory, service, marketing, loyalty, and even third-party logistics instantly. 

With customer expectations continually rising and likely to continue on that trajectory, data availability is also critical in today’s retail ecosystem. Shoppers move effortlessly between in-store visits, mobile browsing, social commerce, and digital marketplaces, expecting every interaction to be seamless and personalized. Customer experiences that miss the mark immediately put brand loyalty and sales at risk.

Retailers whose data is siloed without smooth interaction among systems for sales, inventory, marketing and customer engagement can’t deliver on customer expectations due to fragmented, outdated, and incomplete information. Without the instant availability of high-quality data, real-time decision-making becomes nearly impossible, which hampers engagement, operational efficiency, and ultimately, profitability.

Data Availability Drives Decisions that Matter

Improving data availability provides retailers with the clear view of customer behavior and business insights they need to respond with critical cost-saving actions in real time:

• Accurate, comprehensive inventory visibility prevents stockouts and overstocks, eliminating frustrated customers, lost sales, and lower margins.
• Customer behavior and history data fuels personalized customer engagement and builds long-term loyalty.
• Unified data facilitates cost-effective, efficient omnichannel store fulfillment plus efficient execution of channel-less returns.

In today’s highly competitive retail environment, unified data availability is no longer an optional, nice-to-have benefit — it’s a non-negotiable business strategy. What’s more, the combined importance of access and availability of high-value data is critical as AI continues to evolve, making it imperative for retailers to shift from reactive decision-making to proactive, predictive commerce, where every transaction is optimized for efficiency and profitability. Retailers who harness unified data to drive both business and AI insights are significantly better positioned to compete on a global scale, delivering personalized, seamless, and engaging shopping experiences. 

OneView’s Composable Commerce Platform + SAP Business Data Cloud

To enable this vision, OneView’s Data Cloud, which underpins its Composable Commerce platform, integrates directly to the SAP Business Data Cloud to seamlessly consume data from SAP and publish fast-moving insights from all store transactions, including point of sale information, store fulfillment, inventory, and more back to the SAP ecosystem to continually inform the digital and enterprise ecosystem.

By powering an unmatched level of data availability, OneView provides retailers a holistic view of their operations across digital and physical store sales, inventory, marketing and customer service. This immediate and accurate detail is crucial for physical stores, where 80% of all retail sales occur, to empower associates to optimize fulfillment, maximize sales, and personalize customer engagement with targeted recommendations and promotional offers based on customer behaviors and preferences.

Composable Commerce: The Future to Unlock Store Data

A composable retail store platform not only modernizes point of sale, but also imbues retailers with control and cloud-native integration capabilities to leverage in-store data across their omnichannel enterprise for a dramatically-enhanced shopping experience. With a composable platform, retailers have the control to create flexible, scalable store experiences that can quickly adapt to market changes and customer demands, ensuring a seamless shopping experience. Coupled with alignment to SAP, the store experience works in unison with ERP, order management and sourcing, enterprise inventory and allocation, sales audit and business and AI insights to create a holistic and empowered view of customer engagement.

The alignment of OneView’s Composable Commerce platform with SAP Business Data Cloud provides a robust foundation for data unification that synthesizes digital and physical interactions.