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Lexy Johnson

Go-to-market and thought leadership strategist empowering OneView teams to bring exceptional products to market
Comprehensive Guide to Online Retail Personalization
By Lexy Johnson on February 25, 2022

One of the most challenging tasks as a retailer is to provide an experience unique to your competitors. With consumers expecting the same high level of quality across every brand store that...

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The Ultimate Guide to Improving Your In-Store Customer Experience
By Lexy Johnson on February 11, 2022

From convenient eCommerce sites to personalized subscription retail services, consumers are finding it easier and easier to shop from home. In today’s world, customers may need a compelling...

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A Retail Guide for the Holiday Rush
By Lexy Johnson on November 24, 2021

Trends, Technology, Promotions, and Advertising Tips The holidays are upon us once again and if you’re in retail, you’re gearing up for the most wonderful (and busiest) time of the year. To...

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Retail Personalization: What is it and How to Get in on it
By Lexy Johnson on November 22, 2021

Omnichannel retailers are coming to the realization that to attract, keep, and delight their best customers, they must have the capability to offer the type of journeys and interactions...

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BOPIS: What is It and How Can it Benefit your Retail Strategy?
By Lexy Johnson on November 9, 2021

The buy online, pickup in-store (BOPIS) fulfillment method offers a powerful tool for retailers to compete with pure-play eCommerce players and even beat them at their own game. Hastened by...

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Retail Customer Service: Tipping Point for Creating/Maintaining Loyalty
By Lexy Johnson on October 27, 2021

With more choices than ever before, shoppers are in the driver’s seat. How you treat them is a huge factor in converting casual customers into advocates that tout your brand. Companies...

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Comprehensive Guide to Self-Checkout
By Lexy Johnson on October 15, 2021

Back in 2013, e-commerce had yet to hit its growth spurt and the in-store shopping experience was the de facto standard. Even then, long before the convenience of e-commerce had intrigued...

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Point of Sale: The Lifeblood of Retail
By Lexy Johnson on October 4, 2021

From the cash register’s distinctive chime that filled the general store, POS systems have evolved to offer retailers a slew of benefits. Today a variety of hardware, and more importantly...

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Unified Commerce: What is It and Why You Need It
By Lexy Johnson on September 21, 2021

Even with the huge influence that COVID-19 has exerted, retail commerce remains fragmented. According to Chain Store Age, about half of all consumers prefer to purchase online and half...

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Top Trends and Technology for Modern Retailers
By Lexy Johnson on September 9, 2021

Retailers can no longer count exemplary customer service among their differentiators or core values. Today’s customers demand fast, responsive, personalized service as a prerequisite for...

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